Sports Sponsorships

PHILADELPHIA -- Tasty Baking Co. here inked a multi-year, multiple platform marketing partnership with Sportsradio 610 WIP, the Delaware Valley's round-the-clock sports talk radio station, that includes naming rights of the station's studios, radio advertising, Tastykake promotions with WIP talent, in-studio signage, and online advertising..

DALLAS - Armando Martin, head of multicultural marketing for SuperValu, the huge food retailer and wholesaler, is a late addition to the speaker lineup at the third annual Hispanic Retail 360 Summit, August 1-3, 2007, at the Westin Park Central Hotel in Dallas.

SPRINGFIELD, Mo. - RPCS Inc., based here, parent company of Price Cutter, forged a first-time offer with Cody's Convenience Stores to provide customers with some relief from high gas prices in time for summer driving season. Now through the end of August, Cody's will subtract two cents per gallon for customers who present a receipt for a purchase of $30 or more, not more than seven days old, from Ramey, Price Cutter, Price Cutter Plus, and Smitty's grocery stores.

MAULDIN, S.C. -- The 2007 Bi-Lo Charity Classic, Bi-Lo's annual golf event, has raised more than $5.55 million, the regional grocer said yesterday. This breaks the tournament's record of $5.51 million set last year.

MINNEAPOLIS -- Nash Finch Co. here donated some 1,500 books through its NFC Foundation as part of the first "Lift Up America" event at a Major League Baseball game.

NEW YORK -- Los Angeles Dodgers v.p. of sales and marketing Sergio del Prado leads a heavy-hitting lineup of Latino market retailers, experts, and consumer product goods executives set to speak at the third annual Hispanic Retail 360 Summit, August 1-3, 2007, at the Westin Park Central Hotel in Dallas.

LUBBOCK, Texas -- Market Street has left its mark on professional golfer and Texas native Brittany Lang: Under an agreement between the LPGA athlete and Market Street's parent company, United Supermarkets, Ltd. here, the Market Street logo will appear on Lang's apparel through 2008.

SAN ANTONIO, Tex. - Banking on consumers' growing interest in natural and organic foods, Super S Foods here has teamed up with Nolan Ryan's Guaranteed Tender Meats as the chain's exclusive supplier of fresh all-natural beef, to convert the entire fresh beef offering in its 46 stores to the baseball legend's branded program