Sports Sponsorships

SPRINGFIELD, Mass. -- Big Y Foods here and the Springfield Falcons of the American Hockey League said last week they have signed a two-year corporate partnership agreement. Falcons president and g.m. Bruce Landon described the retailer as "a very loyal supporter of Springfield hockey for many years."

OVERLAND PARK, Kan. - In an effort to increase overall milk sales and consumption, the Midwest Dairy Association based here is rolling out a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 NFL season. Omaha, Neb.-based processor Roberts Dairy Co. is distributing the product line in Kansas, Missouri, and Nebraska.

OTTAWA, Ont. -- Grocery operator Farm Boy, Inc. here has become the first-ever Official Fresh Food Grocer of NHL hockey team the Ottawa Senators.

OTTAWA, Ont. -- Grocery operator Farm Boy, Inc. here has become the first-ever Official Fresh Food Grocer of NHL hockey team the Ottawa Senators.

OTTAWA, Ont. -- Grocery operator Farm Boy, Inc. here has become the first-ever Official Fresh Food Grocer of NHL hockey team the Ottawa Senators.

WEST BRIDGEWATER, MASS. -- Shaw's Supermarkets here, the New England Patriots Charitable Foundation, and the Greater Boston Food Bank this week kicked off a joint fundraising campaign to support a program offer free hot meals for children after school.

QUINCY, Mass. -- Well-known pro golfers Brett Quigley, Brad Faxon, J.J. Henry, Jason Gore, Laura Diaz, Vicki Goetze-Ackermann, and Andy North will join Stop & Shop/Giant Food president and c.e.o. Jose Alvarez and local youths to take part in the Stop & Shop Family Foundation Golf Classic today, which the grocer hopes will raise over $1 million for area charities in a single day.

MAULDIN and CLEMSON, S.C. -- Regional supermarket chain Bi-Lo yesterday signed a three-year exclusive sponsorship with Clemson Athletics, making it "The Official Supermarket of Clemson Athletics" through June 30, 2010.