Sports Sponsorships

NEW YORK, N.Y. -- The Mexican Hass Avocado Importer's Association (MHAIA) said it is putting retail sales in the fast lane, with a unique promotional campaign to drive sales of the popular fruit.

WEST BRIDGEWATER, Mass. -- Supervalu banners Shaw's, Star Market, and Osco Pharmacy will team up with Boston Red Sox pitcher Curt Schilling; his wife, Shonda; and the ALS Association's New England Chapters to raise funds and awareness for the fight against Amyotrophic Lateral Sclerosis (ALS), more commonly known as Lou Gehrig's Disease.

SAN ANTONIO -- To spotlight June as National Dairy Month, H.E. Butt Grocery Co. here used its mascot, H-E-Buddy, along with the San Antonio Spurs' Coyote mascot, to educate children and others about the importance of getting "3-A-Day" servings of dairy to ensure healthy bones. Joining the shopping adventure yesterday at HEB¿s 300 W. Olmos store in San Antonio was Charles Beckendorf, a local dairy farmer.

SAN ANTONIO -- To spotlight June as National Dairy Month, H.E. Butt Grocery Co. here used its mascot, H-E-Buddy, along with the San Antonio Spurs' Coyote mascot, to educate children and others about the importance of getting "3-A-Day" servings of dairy to ensure healthy bones. Joining the shopping adventure yesterday at HEB¿s 300 W. Olmos store in San Antonio was Charles Beckendorf, a local dairy farmer.

A new program from Glaceau hopes to educate young consumers on the benefits of healthful consumption.

SALISBURY, N.C. -- Food Lion, the largest subsidiary of the Brussels-based Delhaize Group, is kicking off its annual Food Lion Speed Street festival today in uptown Charlotte, N.C. to commemorate the May races at nearby Lowe's Motor Speedway. The free-admission, three-day event transforms the streets of Charlotte into a showcase of motorsports, with entertainment on three stages, appearances by top Nextel Cup Drivers, dynamic exhibits for all ages, and an amazing assembly of NASCAR show cars and simulators.

MATTHEWS, N.C. -- Regional chain Harris Teeter here is in the race for customer loyalty with several innovative promotions.

LAKELAND, Fla. -- Publix Super Markets here will be presenting "Breast Cancer Awareness Day" with the Atlanta Braves on Mother's Day, May 14, to honor those who have courageously battled breast cancer. Breast cancer survivors will receive a free lower-level ticket, and their friends and family can purchase tickets for $10.