Sports Sponsorships

SCHENECTADY, N.Y. -- Price Chopper is getting the chance to make a lucky couple feel even luckier as they prepare to wed, and give itself some valuable national exposure in the bargain. The chain said Friday that its Bristol, Conn. store will offer consultative services the winning couple of ESPN Radio's "Mike & Mike Marriage Madness: The Ultimate Sports Wedding."

SUNBURY, Pa. -- Weis Markets here and Lititz, Pa.-based Sauder's Egg Co. will host two-time Olympic gold medalist Kristine Lilly during a visit to Central Pennsylvania next week.

LANHAM, Md. -- Safeway, Inc.'s Eastern Division is looking to hit a marketing grand slam as the Official Grocery Store of the Washington Nationals, via a joint agreement signed yesterday with the Major League baseball baseball franchise.

DES MOINES, Iowa -- Hy-Vee based here will host the first ITU World Cup Triathlon in June 2007, vaulting Des Moines into the ranks of leading sports cities of the world.

STILLWATER, Minn. -- CUB Foods here and Red Baron pizza celebrated what the partners termed a highly successful "Salute to Hockey Moms," which enlisted kids to write essays about why their mom should be the Red Baron Hockey Mom of the Year.

TYLER, Texas -- Brookshire Grocery Co. said Friday its Brookshire and Super 1 Foods banners have been named the official grocery stores of the Texas Motor Speedway. As such, Brookshire's and Super 1 Foods will be on hand at two of the Speedway's three major event weekends in 2006 -- the NASCAR NEXTEL Cup Samsung/RadioShack 500 in April and the NASCAR NEXTEL Cup Dickies 500 in November--with a special grocery store tent on the Texas Motor Speedway grounds.

ATLANTA -- Coca-Cola North America yesterday launched My Coke Rewards, a multi-year, online driven, mega-rewards program across all Coca-Cola brands.

SPRINGDALE, Ark. -- The chief executive of Tyson Foods, Inc. based here said the company's "Powered by Tyson" marketing campaign has raised consumer awareness of its branded products.