Sports Sponsorships

Meijer to Host Healthy Field Trips for Kids
GRAND RAPIDS, Mich. -- Meijer, based here, has contracted with Chicago-based Field Trip Factory Inc. to provide hundreds of field trips to grade-schoolers to learn about healthy eating and nutrition.
H.J. Heinz Foundation Cites 'The Bus' for Community Service
PITTSBURGH -- The H.J. Heinz Co. Foundation here presented Pittsburgh Steeler Jerome Bettis with its Community Service Award. Only the second recipient of this honor, Bettis, better known as "The Bus," was recognized for his support of inner-city youth through The Jerome Bettis Bus Stops Here Foundation. Accompanying the award is a $10,000 contribution to The Jerome Bettis Bus Stops Here Foundation.

California Avocado Commish, Cheers for Ultimate Guacamole Recipe

IRVINE, Calif. -- Just in time for the Super Bowl -- one of the most popular occasions of the year for California avocados -- the California Avocado Commission (CAC) here and the San Diego Charger Girls from "Avocado Country" are teaming up to share what they describe as the ultimate Super Bowl guacamole recipe.
Tyson Foods Seeking to Power a New World Record

SPRINGDALE, Ark. -- Tyson Foods here is challenging top athletes to break a world record by offering $25,000 for accomplishing such a feat at the Tyson Invitational, one of the most successful indoor track and field meets in the country. The event is scheduled to take place at the Randal Tyson Track Center on Feb. 10th in Fayetteville, Ark.
Sargento Exceeds Donation Promise To Hunger Task Force

PLYMOUTH, Wis. -- Sargento Foods here, maker of the official cheese of the Green Bay Packers, rang in the New Year by donating $50,000 through its "Touchdowns for Charity" program.
'Minnesota Wild Food Dash' Teams NHL Players with Consumers in Stores

ST. PAUL, Minn.-- The Cub Foods grocery store in the Midway Shopping Center here turned wild in the aisles yesterday, as Minnesota Wild players and Cub Foods shoppers teamed up for Second Harvest's Heartland Food Bank.
Marsh Teams with Indy Colts for 5th Annual Handoff for Hunger

INDIANAPOLIS -- Marsh Supermarkets here, along with its hometown Indianapolis Colts and Peyton Manning are once again partnering for the 5th annual Handoff for Hunger campaign.
Bi-Lo Shopper, Healthy Choice Customer Wins $1M In Pigskin Challenge

Charlotte, N.C. -- Green was most definitely good for Chris Bostic of Myrtle Beach, S.C., who won $1 million in the Bi-Lo/Healthy Choice Green is Good Pigskin Challenge on Nov. 12 during the nationally televised Clemson-Florida State football game.
GROCERY: Packaged Meats: Taste makers

From bratwurst to single-serve packages and spicy snacks, the packaged meat category can tap into consumer demand for zestier flavors and greater convenience.
H-E-B Helps Celebrate 100 Years of Texas Basketball

AUSTIN, Texas -- The University of Texas and H-E-B have teamed up in a yearlong promotion plan to "Salute 100 Years of Texas Basketball." The 2005-06 campaign commemorates the 100th season of intercollegiate basketball competition in the state.

Meijer to Host Healthy Field Trips for Kids

H.J. Heinz Foundation Cites 'The Bus' for Community Service

California Avocado Commish, Cheers for Ultimate Guacamole Recipe

Tyson Foods Seeking to Power a New World Record

Sargento Exceeds Donation Promise To Hunger Task Force

'Minnesota Wild Food Dash' Teams NHL Players with Consumers in Stores

Marsh Teams with Indy Colts for 5th Annual Handoff for Hunger

Bi-Lo Shopper, Healthy Choice Customer Wins $1M In Pigskin Challenge

GROCERY: Packaged Meats: Taste makers

H-E-B Helps Celebrate 100 Years of Texas Basketball