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Trade Promotion

  • Economic Woes Spur Coupon Use

    In the year since the financial crisis first began to take a bite out of consumers’ budgets, coupon use has risen, according to the PMA Coupon Council. Marketers made substantially more coupons available to drive consumer purchases, and shoppers responded by upping their coupon use by about 20 percent during the first half of 2009.

  • Don’t Believe Everything Consumers Tell You -- Listen to What They Say in How They Buy!

    A fellow Nielsen associate recently sent me an article she had received from a client about how private label was receiving high acceptance among even affluent American households.

  • Worldwide Green Attitudes Converge, Diverge

    According to a new survey conducted across seven countries, many environmental attitudes are shared across different consumer cultures, while others vary significantly. The study -- administered by Cohn & Wolfe, in conjunction with Landor Associates and Penn, Schoen & Berland Associates, and Esty Environmental Partners -- looked at environmental perspectives in the United States, the United Kingdom, China, Brazil, India, Germany and France.

  • Most U.S. families Buy Organic: OTA/KIWI Study

    They may be cutting back on certain purchases, given the dismal economy, but U.S. families are continuing to buy organic products. As a matter of fact, almost three-quarters (73 percent) of U.S. families buy organic products at least occasionally, mainly for health reasons, according to the 2009 U.S. Families’ Organic Attitudes and Beliefs Study, which was jointly sponsored by the Organic Trade Association (OTA) and KIWI Magazine.

  • Consumer Spending Likely Altered for Long Term

    Consumer confidence may be at its highest level since November 2008, but consumers aren’t necessarily spending more. According to a recent Rabobank podcast, consumers, who once focused on premium items, are now more interested in value -- and will likely continue to be so even after the economy improves.

  • Introducing the NEW Health & Wellness Education Program

    Taking place alongside the All Things Organic Conference & Trade Show, it is three days packed with exclusive research presentations, best practices, merchandising tactics, new products, and ideas on how and what to incorporate in-store to make the health & wellness category profitable for you and your business.

  • Fresh Produce Trends:What’s Next for Proposed Produce Promotion Board?

    On the heels of an overview about the creation of a national industry-funded national fruit and vegetable promotion board in last month’s PG Fresh Trends Alert, Elizabeth Pivonka, president and CEO of the Wilmington, Del.-based Produce for Better Health Foundation (PBH), reached out to share a comprehensive update about the latest developments of the trade in a late May memo, excerpts of which follow below.

  • 100-Calorie Packs Pack It In

    The recession is taking a bite out of the once-hot 100-calorie pack business.
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