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Trade Promotion

  • Introducing the NEW Health & Wellness Education Program

    Taking place alongside the All Things Organic Conference & Trade Show, it is three days packed with exclusive research presentations, best practices, merchandising tactics, new products, and ideas on how and what to incorporate in-store to make the health & wellness category profitable for you and your business.
  • Nothing Generic About Reactions to Proposed Produce Promotion Board

    After nearly 20 years of working mightily to increase fresh produce consumption on a relative shoestring budget, industry leaders have an important question to square off with: has the Produce for Better Health Foundation (PBH) come as far as it can go?
  • Affluent Feel Pinch, But Keep Spending

    The wise financial habits that helped Mass Affluent* Americans achieve their wealth seem to be helping them withstand the recession too.
  • Consumers Changing Purchase Choices in Troubled Economy

    The Perishables Group, a market research firm specializing in the fresh food industry, unveiled the preliminary results of a consumer research project during a workshop at last week’s Southeast Produce Council Southern Exposure conference.
  • RILA Against Employee Free Choice Act

    The trade group described the proposed measure as "dangerous."
  • High Commodity Costs Have Kellogg Raising Prices

    Kellogg Co. still plans to raise prices on the majority of its cereal brands and Pop-Tarts toaster pastries, effective this month, because of high costs for commodities such as food and oil, according to an Associated Press report.
  • GMA Releases Major CPG Research During Conference

    "Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage" showed that shopper marketing ROI is driving rapid investment and expansion in the CPG Industry, while the 2008 Customer and Channel Management (CCM) Survey: Doing More with Less: Winning Sales Strategies to Navigate a Challenging Market found that top CPG companies are seeing sales growth despite a faltering economy.
  • GMA Introduces CFO Advisory Group

    The new trade group committee will take on the financial and marketplace issues affecting CPG companies.
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