Frozen Foods

Despite the dicey economy and an Easter that fell late in the year, March wasn’t all bad news for big-box retailers. Some modest increases in net and comparable-store sales were logged during the month. Still, results were rather uneven, although in line with most companies’ expectations.

In a world of compromise, frozen foods are emerging as the preferred medium between the extremes of frequently dining at restaurants and cooking time-consuming meals at home.

It's no surprise that with the current economic conditions, three-quarters of what people eat comes from their home and healthy eating is largely dependent on what food families keep in their kitchens.

Hip Hip Puree was started in 2007 by two mothers who understood the need for vegetables in a child’s diet.

Helping time- and money-challenged households was frozen and prepared food manufacturer Sanderson Farms’ inspiration in developing the “Pull From the Pantry” program, which encourages families to make meals at home with basic ingredients already in their kitchens.

Van’s International Foods, the well-known manufacturer of frozen waffles, has introduced four new items to its lineup of all-natural items.

Big Y has rolled out the Eating Right line, of better-for-you foods in its stores. The multi-category lifestyle brand, originally developed as a Safeway private label line, offers a wide assortment of foods tailored to support specific dietary needs, including heart health, digestive health, bone health, immunity and weight management.

During April, Soyfoods Month, several Soyfoods Association of North America (SANA) members are offering coupons and discounts on a variety of soyfoods to help ease the stress on grocery budgets.