Industry Must Recognize Complexities of Hispanic Market, Says IRI
The 45-million-strong Hispanic consumer market in the U.S. drives $34 billion in CPG spending today -- a number projected to grow to $52 billion by 2015. Yet few retailers and manufacturers have cracked the code on how to capture this opportunity for their brands and stores. One of the reasons for this is the complexities of the Hispanic market, according to the latest edition of IRI's “Times & Trends” newsletter.