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Pork Board, La Choy Set Chinese New Year Promotion
DES MOINES, Iowa - On Feb. 18, 2007, a 15-day festival commences marking the beginning of the Chinese year 4705, and with it comes the celebration of the Year of the Pig. In honor of this year's Chinese animal zodiac, the National Pork Board (NPB) here is collaborating with La Choy in a national campaign to promote fresh pork and La Choy sauces and products.