VNU Kicks Off Media and Marketing Guide for Super Bowl
NEW YORK -- With Super Bowl XXXIX just days away, several VNU businesses yesterday released a marketing guide based on in-depth analysis of trends related to the big game, combining data from numerous sources including television ratings, advertising expenditures, Internet measurement, album sales, box-office, consumer and lifestyle information, merchandise sales, consumer segmentation and targeting, comprehensive market research, and retail consumer sales for of the event.