New Kraft Strategy Will Emphasize More Nutritious Products
NORTHFIELD, IL. -- Kraft Foods has embarked on a new initiative to increase the visibility among both adults and children of many of the more nutritious products in the company's portfolio. Using nutrition criteria derived from the newly-released 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food & Drug Administration, National Academy of Sciences and other public health authorities, Kraft will: