Shopping Behavior to Shift in New Marketplace: Report
With new shopping behavior data and demographic trends heralding a lasting shift in the wake of the recent recession, retailers and suppliers will have to adapt to consumers’ new shopping patterns to thrive in the marketplace currently and during the post-recession recovery, according to a report from PricewaterhouseCoopers, LLP (PwC) and Retail Forward, a company of global retail insights and consulting business Kantar Retail.