GMA Releases Major CPG Research During Conference
"Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage" showed that shopper marketing ROI is driving rapid investment and expansion in the CPG Industry, while the 2008 Customer and Channel Management (CCM) Survey: Doing More with Less: Winning Sales Strategies to Navigate a Challenging Market found that top CPG companies are seeing sales growth despite a faltering economy.