Burger King to License Non-menu Food at Retail
MIAMI -- Hot on the heels of its decision to license the BK Joe coffee brand in the grocery market, Burger King here will be branching into non-menu products, including snacks, confections, ice cream, and desserts, all of which are "destined for supermarkets, club stores, convenience, and in some cases (snacks) vending," Bill Cross, partner and director of food-to-food programs at Montclair, N.J.-based Broad Street Licensing, which is handling the licensing deal, told Progressive Grocer. No rollout date has been scheduled yet, he added.