Skip to main content

Mobile Marketing

  • FreshDirect Launches iPhone App

    Online-only grocer FreshDirect yesterday launched its new iPhone application, which delivers virtually all of the functionality of FreshDirect.com and allows customers to create new orders as well as modify orders, according to the Long Island City, N. Y.-based grocer.

  • Spread a Little Shmear

    Kraft’s popular Philadelphia brand cream cheese now comes in snap-apart individual mini tubs in four varieties: Plain, Reduced-Fat Plain, Strawberry, and Chive & Onion.

  • Mobile Meteorologist

    Grocers operating in areas prone to sudden, severe weather can now get real-time local severe weather warnings and observations delivered to their phone or computer via Twitter using a solution developed by Swasalert.com.

  • Twitter — 50 Million Tweets a Day

    Micro-blogging platform Twitter is now logging 50 million tweets a day — not bad when you consider the number was just 5,000 in 2007.

  • The Sara Lee ‘Saga’ Continues

    Sara Lee Deli yesterday unveiled its “Saga Solver” social media campaign with the aim of helping moms simplify their lives.

  • CMPB Rolls Out Integrated ‘Toma Leche’ Campaign

    This year, the California Milk Processor Board (CMPB), creator of the highly successful “Got Milk?” and “Toma Leche” (“Drink Milk”) promotions, will launch an integrated advertising campaign comprising multiple media touch points as part of its “More than Just Milk” (Mucho Mas Que Leche) initiative aimed at Hispanics.

  • ‘Martha’s Everyday Food’ App Now Available on App Store

    Martha Stewart Living Omnimedia, Inc. (MSLO) has launched an iPhone app that gives iPhone and iPod touch users access to thousands of Everyday Food magazine recipes that can be shared, saved, and organized into mobile shopping lists.

  • Good Things Come in Threes

    Pert Plus has added two products to its 3 in 1 line, which is designed to clean and condition both hair and skin.
X
This ad will auto-close in 10 seconds