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Gillbreath Spearheads ‘Next Evolution of Marketing’
At the recent presentation of the 2010 Best New Products Awards at the offices of consumer publication Better Homes and Gardens in New York, along with a display of the winning items and the results of a survey of over 50,000 grocery shoppers by Toronto-based independent market research firm BrandSpark International, attendees heard a talk by marketer and author Bob Gillbreath, who imparted digital media insights gleaned for his latest book, “The Next Evolution of Marketing.” -
PROMOTIONS: CPG Giants Roll Out Olympics-themed Programs
As the Vancouver 2010 Olympic Winter Games hurtle down the chute this month, consumer packaged goods industry behemoths Coca-Cola — the exclusive nonalcoholic beverage provider to the Olympic Games through 2020 — and Procter & Gamble are debuting programs involving fans and athletes alike.