Retailer Campaigns

MADISON, Wis. ¿ The Wisconsin Milk Marketing Board, based here, is looking to boost cheese consumption and sales this fall with a pair of heavily marketed promotions.

NEW STANTON, Pa. - Intent on besting its competitors with a more timely weekly sales strategy, Supervalu's Shop 'n Save ad group based here is breaking with tradition by debuting its featured specials on Saturdays instead of Sundays.

NEW YORK and DALLAS - Jean Lemmey has been appointed director of retail development, promotions, and broadcast relations for HIT Entertainment, an integrated global studio that owns rights to well-known children's media properties including Barney, Thomas & Friends, and Bob the Builder.

As the old saying goes, "Actions speak louder than words." To make sure that all of its more than 36,000 employees were acting on the company's written Six Promises of customer service, Pittsburgh-based supermarket chain Giant Eagle, Inc. rolled out a companywide campaign to communicate and reinforce the service standards to new and veteran associates.

COLTON, Calif. - Aggressive marketing tactics in the face of tough competition netted Stater Bros. substantial gains in its third-quarter and year-to-date periods, the chain said yesterday.

LONDON - Leading U.K. supermarket chain Asda, a division of Wal-Mart, is extending its George brand to jewelry. The new 360-SKU range of George Jewelry, which was been co-created by Asda's jewelry and George teams, will make up 40 percent of the company's total jewelry offering, Asda has announced.

IRVINE, Calif. - The recent headline-grabbing food-tampering incident at a Ralph's here, involving baby food adulterated with a potentially deadly substance, has sparked consumer fears about the safety of products on grocery shelves, but retailers operating in areas close to the affected store are quick to reassure the public that they're serious about keeping such already rare incidences to an absolute minimum.

WASHINGTON - Wal-Mart Stores, Inc. is taking steps to ensure its future in Maryland by adamantly opposing zoning rules that have been proposed in Montgomery County.