Trade Promotion

A non-partisan coalition calls the policy “misguided.”

New research study reveals redemption rates, coupon trends
 

Number of manufacturers distributing digital coupons increased by more than 23%
 

During the first half of 2010, the number of digital coupon events increased by 84 percent vs. the first half of 2009 across key Web sites tracked by Marx, a Kantar Media solution.

Mintel research has found that more consumers are consuming alcoholic beverages at home instead of in bars or restaurants.

The recent recession appears to have resulted in a more thrifty consumer, according to a new report by market research company The NPD Group that found many respondents of the opinion that their financial situations wouldn’t improve or would even worsen over the next year.

Foods labeled as “rich in antioxidants” are much more likely to be consumed “very frequently” or “somewhat frequently” (40 percent) by American consumers compared to foods labeled as “antioxidants added” (25 percent).

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers — if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.