NPD Finds Moms Struggling with Finances
Mothers with children under 18 are responsible for feeding 141 million individuals, and these moms are anxious about rising food prices and struggling to stay within a budget in this turbulent economy, according to a new report by The NPD Group, a leading market research company. The NPD report, entitled “What’s on the Minds of Moms and How They’re Coping Today,” finds that having enough money to meet their families’ needs is the top concern among moms today, and the majority of those moms aren’t optimistic about improvement in their situation, even in a year’s time.