Nonfoods

Kraft Foods Inc. has initiated a store-level sales and service initiative called Wall-to-Wall, or W2W, that raises the level of service Kraft provides retailers at the store level and increases profitability for both Kraft and the retailer. Kraft’s Todd Hanus, Customer Vice President for Sales Operations and Strategy, discusses this initiative.

Tesco-owned Fresh & Easy Neighborhood Market introduced a new line of ready-to-eat products that it said can be combined to create more than 200 meal ideas.