Account-Specific

CPG supplier Unilever has teamed up with Tomra Systems, a global provider of advanced recycling solutions, in a unique four-week promotion that will employ Shelton, Conn.-based Tomra’s consumer recycling machines as front-of-store advertising and couponing vehicles in supermarkets in the Los Angeles and New York metro areas.

Shopper marketing company Mass Connections (MC) yesterday introduced its exclusive social sampling resources for retailers and consumer packaged goods companies looking to create brand awareness and build sales.

Trader Joe’s made the list as one of the 2009 Breakaway Brands for consistently increasing its brand growth and value, according to a study compiled by Landor Associates, a strategic branding and design firm that worked with Daily Finance -- an AOL money and finance site -- on the project.

Mann Packing Co. and Minute Rice have joined forces on a fall promotion aimed at healthy family cooking during the busy back-to school season. Designed to provide shoppers with ideas and instructions for quick, easy and healthy meal solutions, the promo includes a $1 offer off any two Minute Rice products with the purchase of select packages of Mann’s fresh-cut vegetables.

Fresh Florida produce items will take center stage in Publix Super Markets in early spring 2010 when they will be featured during in-store “Simple Meals” cooking demonstrations throughout the Southeast, as well as in Publix Cooking Schools in five cities. A variety of Florida produce items will be featured at various times from Feb. 1 to May 21, 2010.

As the recession drags on, there has been talk of fresh consumer interest in “buying American.” An AdweekMedia/Harris Poll indicates this is indeed an attitude marketers of U.S.-made goods could tap into, though such sentiment may be more wide than deep.

El Segundo, Calif.-based Fresh & Easy Neighborhood Market is bringing back its Shop for Schools fundraising program – with a few enhancements -- based on positive feedback from customers and local schools.

Propelled by the prominence of First Lady Michelle Obama and newly minted Supreme Court Justice Sonia Sotomayor, 2009 has become the year of “multicultural” women, and this will drive the “multicultural women’s century,” according to a new study by research firm Packaged Facts.