Account-Specific

Advertisers are aiming to reach the value-minded consumer with creative advertising executions that deliver recession-themed messaging. Nielsen IAG examined 67 value-themed ads across 11 national advertisers and found that breakthrough retention rates were not as expected.

In a down economy, price sensitivity can trump loyalty. Without loyal customers, however, businesses can lose a substantial revenue stream, higher profit margins and enthusiastic referrals.

While cutbacks in spending have been the norm since the economy went haywire, some people have been cautiously backing away from those austerities. An AdweekMedia/Harris Poll, fielded last month, gives a look at who has been cutting and uncutting.

It’s no secret that sampling programs can get people to try and occasionally purchase an item. However, new research shows that such free giveaways can also help drive long-term sales and increase purchases of other items from the product line.

An article in Advertising Age cited a study from news-monitoring service VMS that reported the marketing value of Tweets within the past month at $48 million in terms of impressions.

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, August 9-11, 2009, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers, and experts in the field.

Amstel® Light has rolled out its summer “Unlock the Taste of Amstel’s Amsterdam” program to retail outlets throughout the United States. The promotion includes a national under-the-cap (unique-code) sweepstakes offering consumers the chance to win a grand prize trip to Amsterdam or one of 10 second-prize Amsterdammer bicycles.

July is National Blueberry Month, and Naturipe Farms, a large producer of fresh blueberries globally, is urging retailers to get behind its new “Ripe Time to Display” contest for retailers large and small.