Account-Specific

Kroger customer Kathy Coons of Harpster, Ohio, was chosen as the winner of the National Cattlemen’s Beef Association’s first “Free Groceries for a Year” veal consumer sweepstakes. Coons received $5,000 in Kroger gift cards at a special celebration last week in honor of her online entry on VealMadeEasy.com. The promotion, which ran from Jan. 26 though April 30 and resulted in over 350,000 entries received nationwide, is one of several key marketing efforts launched this year to entice home cooks to prepare veal in their kitchens.

Marketing consultancy Partners in Loyalty Marketing (PILM) has developed a proprietary model called the Estimated Return Analysis (ERA), to quantify a loyalty marketing program’s ROI prior to execution.