Account-Specific

The folks at Heineken USA should give themselves a toast in celebration of the more than $500,000 the company has raised in support of local nonprofit organizations and charities since the founding of its “Heineken with a Heart” initiative in late 2007.

Weis Markets has enlisted another Central Pennsylvania-based retailer -- Sheetz, Inc. -- to help make it easy for Weis Preferred Shopper Club members in the State College, Pa., market to redeem Gas Reward points for discounts on gas purchases.

A new round of TV commercials starring Robert “Chairman Bob” Mariano, chairman and CEO of Roundy's Supermarkets, Inc., has begun airing in Wisconsin and Minnesota. The new ads build on spots introduced last year, in which Chairman Bob is shown conducting a series of food inspections with the aid of a "Bobtourage."

Mexican beer brand Dos Equis yesterday launched Expedition Cinco, a mobile marketing tour featuring branded off-road vehicles and unique sampling teams. Inspired by the escapades of the brand’s “The Most Interesting Man in the World” campaign, for two weeks leading up to Cinco de Mayo, the tour will engage consumers in 14 local markets via sampling, promotions and on-premise activations.

In keeping with its continuing consumer recognition efforts, Canadian grocery chain Longo's will be rewarding nearly 500 of its most loyal shoppers with free groceries this month -- a prospect made even more exciting for customers by the currently ailing economy.

Mann Packing is pouring on the flavor in a new promotion with Star Olive Oil that’s perfect for spring cooking. Beginning April 1, shoppers can save $1 on purchases of Star Olive Oil when they purchase packages of Mann’s Broccolini or Simply Singles whole-leaf lettuce leaves.

Another regional grocer is revving up its interest in rewarding shoppers with gasoline discounts with a c-store partner.

The two-time PG Top Woman in Grocery has extensive experience in all aspects of private label business development.